We conduct research, discussions, interviews and workshops to uncover key insights about your customers, category, and who you are as a company. The outcome is a strategic foundation of real- world data to build a strong brand upon.
We lock in your verbal brand identity. We start by clearly articulating your purpose, mission, vision, values, story and positioning. We finish with crafting your brand voice: personality, tone of voice and messaging examples. The outcome is your verbal brand guideline on how to speak your brand into the world, every time you do.
We craft you a visual brand identity that represents who you are and what you’re all about. We start with your logo, typefaces and colour palette made of primary colours, secondary colours and shades. We then produce creative mockups: showcasing how your brand should look in the real world across a variety of applications. The outcome is a visual identity guide and all the design assets you need to look good wherever you show up.
We apply your new brand to real assets. The outcomes in this phase vary widely from project to project, but many include social assets, decks, business cards and websites that shine your new identity to the world.
“Jonah and his team helped us revitalize our brand and given us the confidence to approach the market with a very unique and relevant positioning based on solid research. They are a pleasure to work with and methodical in their approach, cant recommend highly enough, especially to businesses with a positive social impact.”
"It has been such a valuable journey with Mensch so far. To be on Jonah’s team as a project partner has only been a joy as he lives the essence of the Mensch brand: a highly purpose-driven individual with a vividly bright mind, wide-open heart, and can-do competence that is few and far between to find. I rarely get to work with people who are so authentic: genuine, striving for true originality, sincere, taking pride in their craft, and taking the needs of their clients to heart that it almost becomes a healthy obsession to solve their challenges with the best possible solutions in the industry today making for a well-researched, tangible, actionable, inspirational human-centered revolutionary resolve. I am always looking forward to our next project."
"It has been such a valuable journey with Mensch so far. To be on Jonah’s team as a project partner has only been a joy as he lives the essence of the Mensch brand: a highly purpose-driven individual with a vividly bright mind, wide-open heart, and can-do competence that is few and far between to find. I rarely get to work with people who are so authentic: genuine, striving for true originality, sincere, taking pride in their craft, and taking the needs of their clients to heart that it almost becomes a healthy obsession to solve their challenges with the best possible solutions in the industry today making for a well-researched, tangible, actionable, inspirational human-centered revolutionary resolve. I am always looking forward to our next project."
"Mensch is exactly what we were looking for to prepare to launch our new business. Jonah is a multi-talented great thinker who doesn't hold back and knows how to create a positive environment where creativity and ideas can emerge and thrive. Jonah has helped us through numerous delicate pre-launch stages and has helped us uncover the purpose of our brand while staying true to the reality of our specific market sector. We were also impressed by his organisational skills. We would recommend Mensch to any brands who want to future-proof themselves."
"Mensch is exactly what we were looking for to prepare to launch our new business. Jonah is a multi-talented great thinker who doesn't hold back and knows how to create a positive environment where creativity and ideas can emerge and thrive. Jonah has helped us through numerous delicate pre-launch stages and has helped us uncover the purpose of our brand while staying true to the reality of our specific market sector. We were also impressed by his organisational skills. We would recommend Mensch to any brands who want to future-proof themselves."
"Jonah partnered with us to build a burger brand as part of the Smart Kitchen Co. expansion across South Africa. He developed the brand, co-developed the product with us and ran marketing to fill our sales funnels. He brought a wealth of experience and energy to the project. Looking forward to more collaboration!"
“Mensch delivered a powerful new Community strategy for our brand as well as sprinkled knowledge and inspiration throughout the entire process of working together. The teams at Epidemic Sound are not only equipped with new ways of building an engaged and loyal community but also ways to collaborate internally. Inspired by the Mensch process. Can’t wait to bring our next challenge to Mensch!”
"Mensch built me a beautiful website and helped coach a few of us on social media tactics. What a difference it’s made to the reach and scope of our work!!! Big fan of their work and can't wait for more."
“Jonah and his team helped us revitalize our brand and given us the confidence to approach the market with a very unique and relevant positioning based on solid research. They are a pleasure to work with and methodical in their approach, cant recommend highly enough, especially to businesses with a positive social impact.”
"It has been such a valuable journey with Mensch so far. To be on Jonah’s team as a project partner has only been a joy as he lives the essence of the Mensch brand: a highly purpose-driven individual with a vividly bright mind, wide-open heart, and can-do competence that is few and far between to find. I rarely get to work with people who are so authentic: genuine, striving for true originality, sincere, taking pride in their craft, and taking the needs of their clients to heart that it almost becomes a healthy obsession to solve their challenges with the best possible solutions in the industry today making for a well-researched, tangible, actionable, inspirational human-centered revolutionary resolve. I am always looking forward to our next project."
"It has been such a valuable journey with Mensch so far. To be on Jonah’s team as a project partner has only been a joy as he lives the essence of the Mensch brand: a highly purpose-driven individual with a vividly bright mind, wide-open heart, and can-do competence that is few and far between to find. I rarely get to work with people who are so authentic: genuine, striving for true originality, sincere, taking pride in their craft, and taking the needs of their clients to heart that it almost becomes a healthy obsession to solve their challenges with the best possible solutions in the industry today making for a well-researched, tangible, actionable, inspirational human-centered revolutionary resolve. I am always looking forward to our next project."
"Mensch is exactly what we were looking for to prepare to launch our new business. Jonah is a multi-talented great thinker who doesn't hold back and knows how to create a positive environment where creativity and ideas can emerge and thrive. Jonah has helped us through numerous delicate pre-launch stages and has helped us uncover the purpose of our brand while staying true to the reality of our specific market sector. We were also impressed by his organisational skills. We would recommend Mensch to any brands who want to future-proof themselves."
"Mensch is exactly what we were looking for to prepare to launch our new business. Jonah is a multi-talented great thinker who doesn't hold back and knows how to create a positive environment where creativity and ideas can emerge and thrive. Jonah has helped us through numerous delicate pre-launch stages and has helped us uncover the purpose of our brand while staying true to the reality of our specific market sector. We were also impressed by his organisational skills. We would recommend Mensch to any brands who want to future-proof themselves."
"Jonah partnered with us to build a burger brand as part of the Smart Kitchen Co. expansion across South Africa. He developed the brand, co-developed the product with us and ran marketing to fill our sales funnels. He brought a wealth of experience and energy to the project. Looking forward to more collaboration!"
“Mensch delivered a powerful new Community strategy for our brand as well as sprinkled knowledge and inspiration throughout the entire process of working together. The teams at Epidemic Sound are not only equipped with new ways of building an engaged and loyal community but also ways to collaborate internally. Inspired by the Mensch process. Can’t wait to bring our next challenge to Mensch!”
"Mensch built me a beautiful website and helped coach a few of us on social media tactics. What a difference it’s made to the reach and scope of our work!!! Big fan of their work and can't wait for more."
